Branding & Client Experience

Two of the most important aspects of a strong business foundation; branding and client experience. I will teach you the crucial, deeper elements that you need to focus on when branding your business (we aren’t talking color palettes here), and I will show you how you can use your branding as a blueprint for growth. Next, I’ll teach you how to define your beauty brand and effectively apply it across platforms to create unshakable brand loyalty. You will learn how to effortlessly attract your ideal clients and give them a client experience they can’t wait to tell their friends about! We’ll dive deep into fine-tuning superior customer service standards, creating a business with boundaries, and so much more. 

Creating brand loyalty through client experience

How to practically apply your branding to all aspects of your business to ensure maximum growth

The importance of a mission and vision statement and why they set the standard for your future business growth

Salon CRM, Processes & Procedures 

Learn the essential tools and strategies to efficiently manage customer relationships, streamline operations, and establish effective salon policies. Gain valuable insights into customer retention, appointment scheduling, inventory management, and more. Here we will deep dive into the importance of streamlining your client management systems, to set your business up for ultimate growth and longterm success.

Preparing to Scale

Learn how to strategically plan for scaling your salon through effective pricing, optimal timing, versatile education options (online or in person), leveraging retail opportunities, and revitalizing services. Gain the knowledge and skills to propel your salon to new heights of success. Preparing for growth is the first step to ensure you have a strong foundation to build on.

Cultivating a Covetable Work Environment

Now that you know how to set up and manage your systems, let’s talk about hiring and retaining great employees (hint: your ability to lower turnover is key to growing your business!). By the end of this module, you’ll have a firm understanding of what goes into creating a work environment that keeps people happy and eager to stick around long term!

Hiring and firing: What makes a good employee, how to know when to let someone go, etc.

What employees truly crave in a workplace and their leadership, particularly in commission-based environments

Practical tips for cultivating a strong culture people couldn’t imagine leaving!

Implementation week: Scaling plans, Employee handbooks

This implementation week is where we will deep dive into creating your own employee handbooks and coming up with your actionable plans for scaling.

Structuring and Motivating Your Employees for Ultimate Revenue Growth

Next, we’ll work through the nitty gritty of how to structure your and your employees’ pay, effective ways to motivate employees to perform their best, how to clearly define roles, and more.

How to implement a tiered leveling structure for your service providers 

How to pay your employees for ultimate revenue growth

Creating job titles, special roles, and responsibilities tailored to key employees

Implementation week: Forecasting & Monthly Number reporting

This implementation week is where we will deep dive into getting your own business’s forecasting and monthly number reporting spreadsheets prepared and accurate, while gaining a deeper understanding on how to read them and how they work. 

Solid Business Systems

Implementing systems and learning to delegate is the key to stepping away from client work and stepping into your CEO role. This module dives deep into the fundamentals of defining, setting up, and managing the various key systems that will allow you to streamline and expand your business—so you can work smarter, not harder!

Which systems are the most important to put into place to take your business to the next level

My biggest secret to keeping the backend of my business organized

Downloadable templates with guided walk-throughs of how to implement my systems in your own business

Learning the importance of SOPS and how they work to get you YOUR time back as a business owner in regards to delegation

Implementation week: Setting Up Asana

This implementation week will be focused on setting up all of your back end systems on asana for max efficiency and streamlined communication and organization. This is one of the biggest game-changing systems my program offers.

becoming a true ceo 

Learn how to step away from working IN your business so that you can work on your business.

I will walk you through how to dissect and understand your P&Ls; learn to decipher your Income, COGs, and expenses, save for taxes, and prioritize paying yourself. No broke salon owners over here! This is the first step to understanding WHEN and how to step away. 

I give you the steps you need to take and the markers you need to look for to know when it's okay to back away from the chair and into your role as CEO.