Small Business Saturday (and How to Help)

Where has this year gone? It’s hard to believe this week we’ll be gathering around the table to carve the turkey. As soon as we finish the pumpkin pie, you know what comes next… holiday shopping!

Whether you’re braving the crowds, or shopping from the comfort of your home, consider shopping small this weekend. This Saturday, November 26th is Small Business Saturday, a day spent celebrating and supporting small businesses. 

Now more than ever, it’s extremely helpful to “Shop Small” this holiday season. Here are a few more ways you can show your support.


Word of mouth is such a powerful tool. Small businesses don’t have the marketing budget or large reach of a big box retailer. By taking a moment to share a business’ social post it can have a lasting positive impact, and it doesn’t cost you a thing! 

Fave local restaurant hosting a dinner special? Share it! Your go-to boutique just got new arrivals? Share it! For example, La Belle is running a November Special: 20% Off Any New Set of Lashes for newly booked appointments in November. We’ve been running this special on Instagram, and anyone who shares this post would be supporting our business.

Every time you share a business’ post, new eyes are seeing it and they just might turn into new customers. 

At La Belle Studio the way we give back to our fellow small businesses are to show support through joint giveaway collaborations, creating collaborative content to get more eyes on all of the small businesses in the area, AND on Small Business Saturday we are having a pop up event at both studios!  

We have Charm City Links coming in to do Permanent Jewelry and Jenn’s Jawns doing a plant pop-up at our Wilmington studio.  Come show support to some of your favorite local businesses! 


Whenever I have a positive experience with a business, I love to tell others! When you experience excellent customer service, consider leaving a review. It only takes a couple minutes to write up why you love x, y, z about a business on their Facebook page, Google Business Profile, or website.  


Gift cards are literally the gift that keeps on giving. Gift cards continue to be a great way to show your support, and to ensure the recipient gets exactly what they want. Win-win.

Here at La Belle we are running our gift card special – $25 for every $100 spent- will run Black Friday, Small Business Saturday, and will be extended to Cyber Monday.  Our biggest savings for the whole year! Thanks for always giving us your support. We are so grateful for each of you.


It’s also the perfect time of the year to give back to our community as well. If you haven’t seen it, La Belle Studio is hosting the first annual Art of Giving Gala, at Bellevue Hall in Wilmington, DE on January 7, 2023 to benefit The Art of Giving Foundation.  

I formed this nonprofit along with my fellow directors to directly benefit the foster children of Delaware.  Check out the cause, donate, or purchase tickets to the event here:

Have a wonderful Thanksgiving and Happy Holidays!

xx – Tiffani

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Tiffani Mitchell is a US-based beauty business strategist empowering lash business owners worldwide through her signature educational programs, mentorship services, resources, and more.